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Our Founder & Executive Director

George W. Trice

George Trice is the Founder and Executive Director of the Trice Legacy Foundation, an organization he established in 2020 to honor the legacy, values, and enduring impact of Jack Trice. Under George’s leadership, the Foundation advances educational equity, leadership development, and community engagement initiatives that reflect resilience, character, and opportunity.

Professionally, George brings extensive experience in the insurance and financial services industry. Over the course of his career, he has held leadership and underwriting roles at both Nationwide Insurance and Travelers. His experience spans commercial underwriting, risk assessment, sales leadership, and operational management. He has served in progressive positions, including Commercial Underwriter, Underwriting Manager, Sales Manager, and Operations Director, leading teams, driving performance strategy, and managing complex portfolios. His background in risk management, strategic planning, operational leadership, and stakeholder engagement provides a disciplined governance and execution framework for the Foundation’s mission-driven work.

George holds a Master’s degree in Marketing from Grand Canyon University and a Bachelor’s degree in Marketing from Iowa State University. He also earned a Diversity, Equity, and Inclusion certificate from Cornell University, reinforcing his commitment to inclusive leadership and equitable access to opportunity—principles central to the Foundation’s programming and partnerships.

As Executive Director, George focuses on strategic growth, sustainable funding models, corporate and community partnerships, and long-term impact measurement. His leadership philosophy integrates disciplined organizational management with purpose-driven storytelling, ensuring that the legacy of Jack Trice continues to inspire future generations.

George’s work is rooted in honoring history while building forward—creating pathways that empower young leaders to carry resilience, integrity, and excellence into their own communities.

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Our Advisory Board

Our Advisory Board is a respected group of leaders, professionals, and community champions who help guide and strengthen the work of the Trice Legacy Foundation.

Serving in a non-governing, advisory capacity, members provide strategic insight, specialized expertise, and meaningful connections that help advance our mission to honor the legacy of Jack Trice through education, leadership, perseverance, and equality.

Advisory Board members:

  • Offer strategic guidance on programs and growth

  • Support fundraising and partnership development

  • Serve as ambassadors for the Foundation

  • Share expertise across education, athletics, business, and community leadership

Together, they help expand our impact while our Board of Directors maintains full governance and oversight responsibility.

Interested in serving or partnering with us? Contact us to learn more.

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©2026 by the Trice Legacy Foundation

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